HTC Expects Revenue to Decline in Q3, Says It Needs to Improve Its Brand - buntingaceis1940

Taiwanese smartphone maker HTC aforesaid along Friday IT needs to bolster its brand, prognostication a decline in revenue and profits in the third tail.

Third-twenty-five percent revenue will reach between NT$70 billion (US$2.3 billion) to National Trust$80 billion, HTC said in a group discussion turn Friday, representing a year-o'er-class fall of 'tween 41 percentage and 48 percent, and also a correct from second quarter gross of NT $91 billion.

HTC, which at one time saw rapid revenue growth, has reported sagging profits for the last three quarters as its faced stiff competition from rival vendors Apple and Samsung. In addressing the company's challenges, HTC CFO Yangtze Kiang Chia-Lin pyramidic to its brand arsenic an important area the party needs to improve.

"HTC is still a young fellowship," he said, noting that the company marque "HTC" has lone been in use since 2006. "In much of countries, the stigmatise awareness is fine. We motivation to focus more connected the brand consideration and the brand taste," he said.

To improve its stigma image, HTC leave continue to bring advanced products to the market, and leverage its strong partnerships with carriers, Chang said. The company is besides focused on improving its selling, retail, and sales execution in order to better range consumers.

HTC's tax revenue will decline at distinct degrees crosswise all markets, exclude for China, which the fellowship called as a main driver for future ontogeny. HTC's shipments in China for the second quarter increased away 389 percent, according to research firm Canalys, although its market parcel remains small at less than 5 percent.

In recent months, even so, HTC closed offices in some Brazil and South Korea, countries where the fellowship's market share for its smartphones has been deep. The office closures are non merely meant at saving costs, Yangtze River said, but volition help the HTC streamline its business in "key growth" markets for the company.

Most recently month, HTC gave up its majority ownership and sold back half its stake in Beats Electronics, a U.S. headphones provider, that the company used to help meliorate the audio of its smartphones. Analysts have said the partnership Crataegus oxycantha have fallen apart because it cut down short of expectations.

Chang, however, aforesaid the sale would allow Beats to better expand globally as a product company under its personal Beats blade. "This system is a win-come through situation," he said.

Source: https://www.pcworld.com/article/460400/htc_expects_revenue_to_decline_in_q3_says_it_needs_to_improve_its_brand.html

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